We're building a world where female-driven content is the norm, and female heroes above the age of 50 are no longer the exception. 

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Film is an expensive medium; producers, streamers, and broadcasters are very risk-averse and tend to repeat the same old (i.e. male-driven content). This view will only shift if ample female-driven content is produced that proves that female heroes of any age group can be inspiring and engaging and at the same time reach high audience numbers.

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The problem

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Women mostly appear as protagonists in TV shows when they are younger than 30. The older women get the less likely they are to play a leading role.  The situation becomes especially grim after the age of 45. More than two-thirds of the main characters over 50 are male. 

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These are the numbers from Germany (see Malisa Stiftung for details), but women in English-speaking film productions don't fare better (see e.g. See Jane). 

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The solution

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​We're developing a film production toolbox that allows writers, directors, and producers to get their material to the audience quicker while circumventing the usual gatekeepers.

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Small teams and sustainable production standards with lower costs will support filmmakers in a highly competitive market and allow them to produce female-driven content that producers and TV networks usually judge as not commercial enough (e.g. anything with women over 50 in the lead).

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